Deciding on the Genre and Name

I researched several contemporary magazines before deciding there was a gap in the market for a stylish Rap and Hip Hop magazine aimed at 13 to 30 year olds with an interest in this music and culture surrounding it. I chose Rap and Hip Hop as a theme because it has its own very specific identity and culture which I find very interesting. The magazine will focus on successful and emerging rappers in the music industry who members of this culture group can look up to and aspire to be. The target audience would buy the magazine to keep up to date with the activities of their favourite rappers. The magazine will include new album releases, interviews with the artists, gig dates, fashion trends, and any major news about the rap and hip hop scene. These features will attract the intrests of my target audience providing them with information they want to hear about.

I decided the name for my magazine would be “The G”. G is a common street term used in this culture to refer to various things. It is a common form of rapper greeting, for example “what’s up g?” The g used here is short for gangster; you often hear rappers in the media referring to each other as gangsters. It can mean £1,000, ‘a grand’ is slang for a thousand pounds, rappers are keen to display their wealth, as a sign of their success. Finally it can be short for grin. This name will clearly relate the magazine to the target audience it wishes to sell to.